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Make Your Move

Two cellphones mockup
Phone mockup on mobile

The event

Make Your Move is an annual urban culture and dance event organized by Lugano Eventi taking place in Lugano, Switzerland. It is a two-day event featuring contests, competitions, shows, meetings, and workshops, with labs and activities for families.

MYM is energized by dance schools and associations, clothing and accessory brands, shops and studios, street food and entertainment, and services related to health, wellness, culture, and art. It is also a stop for international parkour and hip-hop championships. The 2024 edition was the eighth one.

The Project

Despite being a small event, Make Your Move has a strong identity and participants with the potential to form a vibrant community. Abilitya's quick app release capability allowed the project to be planned and executed in just three weeks. The activities performed by Abilitya included:

  • Setting up the community app by defining content categories and planning various contents based on the Make Your Move event program.
  • Engaging participants such as dance schools, associations, and studios to become content creators before and during the event.
  • Collaborating with two local apparel stores to print QR codes linked to exclusive promotions and discount codes featured in the app.
  • Displaying different QR codes on digital screens to boost app access.
  • Providing live coverage of the event with the involvement of participants and young staff hired for the occasion.

Promotion mockup
QR code with a discount coupon
Alternative two cellphones mockup
Alternative two cellphones mockup
Promotion mockup
QR code with a discount coupon

The results

Abilitya's solutions, including the web app and the phygital platform, proved effective in boosting engagement during the event.

Additionally, schools, associations, and studios had the opportunity to promote themselves and offer activities even after the event.

The digital ecosystem of Make Your Move was enhanced, fully integrating the activities carried out in the app within the social and web communication circuit of Lugano Eventi. The web-app dedicated to a single event within the complex programme of events of the City of Lugano made it possible to use the acquired user database for retargeting communications on all Lugano Eventi activities.

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Swift Execution

THE PROJECT WAS PLANNED AND EXECUTED IN JUST

3 weeks

QR Code Interaction

OVER

10%

of paying participants interacted with the QR codes.

Lead Generation

APPROXIMATELY

2%

of paying participants registered in the app, generating valuable leads for Lugano Eventi.