BACK
Trentino Volley and the conversion of followers into fans
A top club in the Italian sports scene
Trentino Volley is one of the leading entities in the Italian and international volleyball landscape. The men's first team secured the league title in the 2022-2023 season. The club boasts a significant number of sponsors who continue to show interest in renewing sponsorships and embracing new forms of interaction with the club.
The goals
The club recognized the need to create a new digital environment aimed at collecting
The synergy between social media channels and the app and web-app is recognized as essential to maximize engagement and fully leverage the fanbase.
By utilizing social platforms, Trentino Volley can create an integrated ecosystem that directs followers to exclusive promotional content within the app. Each social channel can be strategically used to reach different audience segments, encouraging the use of the app and thereby increasing visibility and interaction with the content. This strategy not only strengthens the club’s online presence but also facilitates a seamless and engaging user journey,
The Project
Trentino Volley has adopted the Community app and web app, unlocking a treasure trove of engaging content that brings the club’s life, challenges, stories, and exclusive player insights directly to its fanbase. They’ve strategically
In close collaboration with Abilitya, Trentino Volley is redefining sponsorship packages and activities by harnessing cutting-edge technologies. Their mission is to maximize these tools to boost sponsor engagement and create groundbreaking sponsorship opportunities, by offering visibility and the possibility to link special promotions to the club’s activities and touchpoints.
The dynamic partnership between Abilitya and Trentino Volley is all about pioneering digital business initiatives, driving sponsorship revenues, and fine-tuning user engagement strategies. Together, they are set to elevate the club’s digital presence and revenue-generating power in the highly competitive volleyball arena.
In the first two months
of collaboration
1,500
registered users
MORE THAN
211,800
views of content
OVER
2,867
click-throughs
825
times of content shared by the users
