The physical world meets the digital world
Events are all about engaging participants. By leveraging the physical realm of the event, organizers can surpass traditional engagement methods and provide dynamic digital experiences for attendees. The event venue transforms into a "media" hub disseminating digital content through NFC chips or QR codes, conveniently programmed using the Abilitya Phygital Platform.
Gadgets and marketing materials serve as gateways to the event's digital realm, not only during the event itself but also extending beyond it, consistently delivering content tailored to spatial and temporal parameters.
Imagine a bracelet that offers specific information when you're at the event and different information when you're elsewhere. Or picture a scenario where, as one event day concludes, the bracelet seamlessly transitions to providing details about the next day's program.
See how physical touchpoints played a role in the PLUG-MI 2024 event
The community
Participants in events are united by shared interests, forming a virtual community. Unfortunately, the potential to cultivate a community around the event's theme by engaging participants is often overlooked. This holds true even for one-time "spot" events. By activating phygital touchpoints and directing participants to a dedicated digital platform representing their community, a multitude of opportunities arise:
• Broadcasting innovative and engaging content and information.
• Providing live event coverage, including collaboration with media companies.
• Collecting first-party data for use in marketing campaigns.
• Engaging sponsors and service providers through special promotions or branded phygital gadgets.
• Monetizing the event through the sale of advertising space and special initiatives tied to phygital touchpoints for sponsors and other stakeholders.
Explore the Make Your Move community, powered by Lugano Eventi