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See how our solutions can enrich the shopping experience:
Make your product phygital
Story shopping
Digital passport and counterfeiting
HR training
Loyalty
Make your product phygital
Integrating NFC technology or QR codes into retail products and shops offers a wide range of possibilities to enhance the shopping experience, drive sales, and strengthen the relationship between brands and consumers.
The object (or touchpoint) becomes a "means of communication" that can be reprogrammed in time (the landing page changes depending on the moment) and in space (in different places users can have different landing pages = different experiences).
Without having to re-print QR codes or produce from scratch NFC equipped products, using our Phygital Platform you can plan campaigns, marketing messages, promotional communications and so on as you plan social media posts. And if the product moves with its owner, campaigns could vary on the basis of the geographical area.
Thanks to touchpoints placed in shops, the customer could discover the digital side of the product while shopping and be redirected towards the brand’s digital properties, leading to engagement, lead generation and conversions.
See how Prevcom made products «talk» to Chinese consumers
Story shopping
In the future, video stories will be the main content format of your communication strategy. 91% of users want to see more online video content from brands (see wyzowl survey 2023). Our Video Wall App type allows you to tell the story of your brand through vertical videos.
• Enhanced Brand Personality and Authenticity: Video stories allow brands to showcase their personality and values in a more authentic and relatable manner.
• Engaging and Memorable Content: Video stories have the power to captivate audiences and leave a lasting impression. By combining visual elements, storytelling techniques, and audio, videos create a dynamic and immersive experience.
• Your own video stories platform is a real opportunity based on first party data: when you have your own video stories platform, you have direct access to valuable first-party data. This knowledge allows you to create highly targeted and personalized campaigns, leading to improved engagement and conversion rates.
• A new video catalogue approach for enhanced customer experiences in store and online: owning a video stories platform enables you to establish a direct and continuous relationship with your audience. Through your platform, you can create an immersive and interactive experience, providing unique content that aligns with your brand's values and offerings.
Digital passport and counterfeiting
With our Phygital platform you can equip your products with NFC chips or QR codes that allow you to communicate your product information in a simple and dynamic way. NFC-enabled products can provide an interactive and educational experience for consumers. By tapping their smartphones to the NFC chip, consumers can access additional information about the product, including its origin, manufacturing process, and other relevant details. Without having to reprint tags or re-make products, you have the possibility to update your communication and documentation connected to the product to be always compliant with rules and regulations.
NFC technology applied to retail product can help fighting counterfeiting. NFC chips contain unique identifiers or encrypted data that can be read by NFC-enabled devices, such as smartphones. By tapping their device near the product's NFC chip, consumers or retailers can quickly authenticate the product's genuineness.
NFC chips can also be programmed to detect tampering or unauthorized access to the product. For example, if a counterfeit product attempts to replicate the NFC chip, the system can recognize the discrepancy and alert stakeholders.
Training
With a streamlined user interface, diverse formats, and an integrated chat system, our apps serve as a robust tool for disseminating information within an organization and connecting with external audiences, be they consumers or HR personnel.
Utilizing our systems, you can:
• Establish "training hubs" tailored for specific individuals or accessible to all.
• Share video tutorials and documents seamlessly.
• Conduct live broadcasts, including interviews, webinars, and motivational speeches.
• Foster communication by creating both public and private chat channels for various groups.
We designed these features not only to educate our customers about our systems and solutions but also to facilitate seamless interaction.
Take a look at our Training Hub
Loyalty
Our solutions could serve as loyalty portals for loyal users leading to the following results:
• Enhanced customer engagement through personalized offers, promotions, communication, access to events / private sales, exclusive content and information.
• Increased Customer Loyalty and Retention: By offering rewards, discounts, and incentives through the loyalty portal, the company can encourage repeat purchases and foster customer loyalty.
Since the app could be web-based, it perfectly integrates with other digital properties, such as native apps and websites.
My Homy - The loyalty platform by Leroy Merlin
